THE ASK
Create a new Home page layout based on the improvements required for the current design as well as some website examples within the same industry space.
NOte — SITE STRUCTURE
Digital.ai site vs. a few competitors. Each improvised Table of Contents is based on the horizontal site sections that define visitor's reading flow.
note — USE OF COLOR
A comparative lineup of color combinations: Digital.ai website design vs. several other tech companies and solution providers in the software space. Includes some new color suggestions that meet the following principles: a) all colors complement Digital.ai primary green (#649a3d), b) colors do not resemble other companies' brand colors, c) none of the colors are overwhelmingly similar in tone or hue, d) all colors can be equally well paired within the set.
note — improvement points
Current www.digital.ai Home page design can benefit from the following revisions:
● Improve visual hierarchy between logo sizes, font sizes, image dimensions, etc. Currently, some of the secondary elements are greatly outweighing the most essential parts of the page.
● Experiment with visuals — illustrations, icons, stock photography — styled to support Digital.ai brand identity. A branded background picturing a 3D logomark embossing can be developed into a unique system of 3D visuals.
● Reassign colors used in various design elements on the page. Remove an overused "software blue" as well as an aggressive mint green that overpowers primary brand color and skews viewer focus.
● Replace dark section backgrounds with lighter colors; consider non-horizontal section borders to break up the repetition of straight lines.